Consequential’s debut on WoodysWorldRecords NZ is an arrival. “Cravin’“, out today (August 16, 2025), is the UK producer’s calling card: a sleek, finely tuned burst of bass-driven momentum that knows exactly how to balance intricacy with impact. Hailing from Bury St. Edmunds, Consequential has been quietly honing their craft, and this track makes it clear that the time in the shadows has paid off. Drawing from liquid drum and bass, trance, and dub, “Cravin’” is a versatile piece of electronic storytelling, able to slide effortlessly between the dancefloor, the late-night drive, or even the deep-focus work session. In a landscape crowded with copy-paste bass producers, Consequential’s single signals individuality and intent.
From the first beat, “Cravin’” wastes no time setting the atmosphere. A gliding intro, airy but deliberate, opens the door into a world of rising tension before the drop hits like a tidal shift. Consequential’s production style leans into subtle layering—rolling basslines, translucent pads, and percussive flickers that pulse like heartbeat and breath. There’s restraint here, a refusal to overcomplicate. Instead, Consequential engineers the track with clarity, allowing each sonic detail to shine while still serving the momentum of the whole. The liquid d’n’b influence is unmistakable, but what makes “Cravin’” stand out is how it bends that foundation into something distinctly its own. A trance-leaning lift in the synths brings brightness, while the dub elements keep the low end deep, cavernous, and unrelenting. It’s a hybrid sound that doesn’t feel stitched together, but lived-in, as though Consequential has been walking this tightrope for years.
The track also carries a playful fingerprint that keeps it grounded: tucked inside the lush electronic textures is a sample of the artist’s own dog catching a tennis ball. It’s a blink-and-you’ll-miss-it moment, but one that embodies what makes “Cravin’” so compelling. Consequential is building bass music for clubs and life—for motion, for memory, for the subtle ways rhythm threads through the everyday. In a genre where faceless intensity often dominates, “Cravin’” introduces a producer unafraid to inject character into the mix. That human touch, layered with technical precision, makes this single resonate on a deeper level. It’s dance music, and also diary music—private and universal at once.
What really marks “Cravin’” as significant is its role as Consequential’s first step into the WoodysWorldRecords NZ roster. The label, still fresh but already carving a reputation for spotlighting producers with a flair for innovation, is an ideal fit for this kind of track. “Cravin’” is versatile in a way that aligns with their ethos: it can move bodies, it can soundtrack motion, and also hold space for quiet absorption. Consequential has managed to craft something that isn’t locked to one mode of listening, but much about fluid as it is about impact. And in today’s electronic landscape, that’s no small achievement.
Ultimately, “Cravin’” is a promise. It’s a statement of intent from an artist stepping onto a bigger stage with confidence and craft. Consequential doesn’t try to overwhelm the listener, but draws you in, layer by layer, until the track has seeped into your bloodstream. You move because you have to. You replay it because it lingers. And as the final echoes fade, what becomes clear is that this is only the beginning. Consequential has arrived, and if “Cravin’” is the first taste, what’s coming next could be seismic.
For more information, follow Consequential:
Soundcloud – Bandcamp – Spotify – YouTube
