With “Time 4 Her To Shine,” UK rockers “Alternative Influence” hit the pitch with a rousing anthem, more of a celebration, a statement, and a call to arms. Timed perfectly with the upcoming UEFA Women’s EURO 2025 in Switzerland, this charged track is a sonic tribute to the unstoppable rise of women’s football. Packed with fist-pumping energy, soaring hooks, and a heartfelt message, the single cements the band as passionate musicians and champions of a movement reshaping the beautiful game.
Fronted by Lee Devenport, a longtime supporter of the women’s game, Alternative Influence has always worn their values on their sleeves. From sponsoring Radcliffe Women FC to turning up at grassroots events, they’ve had the walk. But with “Time 4 Her To Shine,” they’ve turned those values into a visceral, arena-ready soundtrack that captures the electric pride pulsing through England’s football culture. The track is a bold fusion of alt-rock urgency and anthemic pop sensibility, tailor-made for the terraces, the team bus, or blaring out across Wembley Way.
Musically, the track doesn’t hold back, but opens with a defiant drumbeat, soon joined by chugging guitar riffs and an infectious chant-like chorus that practically demands to be sung at full volume. Devenport’s vocals are urgent and sincere, lifting the lyrics beyond cliché. “She’s taken the stage / and lit up the sky / no more waiting – it’s time 4 her to shine,” he belts, echoing the spirit of a sport and a society, finally recognizing what’s been there: female athletes breaking records, smashing stereotypes, and rewriting history in real time.
Adding emotional depth are the two official music videos accompanying the release, featuring scenes from England’s victory over Spain in February. The footage is pure goosebumps with waves of fans streaming down Wembley Way, flags flying, girls in football kits jumping for joy. There’s something beautifully unfiltered about it. No flash, just the raw celebration of a game that’s become more inclusive, joyful, and communal. These visuals are promo and proof of a cultural shift, and Alternative Influence captures it with authenticity and reverence.
Ultimately, “Time 4 Her To Shine” is a track for football fans and anyone who believes in equality, passion, and the power of people coming together. It’s the kind of anthem that celebrates a moment and helps create one, too. Whether blasted through stadium speakers or shared in locker rooms and living rooms across the UK, this song is a declaration, and proves her time isn’t coming, it’s here.
For more information, follow Alternative Influence on Spotify and YouTube.
