With “Hold On”, London-based artist Solum delivers a beautifully aching piece of music that feels as intimate as a whispered confession and as impactful as a cinematic moment of realisation. Released on April 30, 2025, the single is a shining example of raw emotional clarity merged with modern production finesse. Solum, who handled main vocals, songwriting, and co-production, teamed up with long-time collaborator Amorii to craft a love song that doesn’t shy away from vulnerability. It’s a track about hope, desperation, and the quiet yet fierce desire to stay in someone’s story, no matter how uncertain the plot may be.
Right from the opening moments, “Hold On” sets its emotional tone with a dreamy lo-fi intro that pulses gently before giving way to a more kinetic jersey club-infused rhythm. The beat skips and shuffles with a quiet urgency, echoing the lyrical themes of clinging to something meaningful before it slips away. The contrast between Solum’s soft, melodic vocals and the crisp percussion creates a captivating tension that feels like the internal struggle of someone trying not to say goodbye. It’s a modern love song built on contrasts: softness and rhythm, fear and devotion, solitude and intimacy.
Solum wears his heart on his sleeve here, and the lyrics are refreshingly unfiltered. There’s no overly poetic posturing or polished detachment, instead, we get a direct line into the artist’s inner monologue. Inspired by personal experience and artists like Joji, Glaive, and Ericdoa, the songwriting feels modern and conversational, yet it’s charged with real emotional weight. The chorus, where Solum pleads to “hold on a little longer,” hits like a breath you’ve been holding too long—simple, pure, and achingly honest. You get the sense this is a moment captured and crystallised forever.
What makes “Hold On” especially compelling is its production process. Recorded at Angelic Studios with just Solum and Amorii in the room, the track was written in under two hours—an organic burst of emotion translated instantly into music. That spontaneity radiates through the song. Nothing feels forced or calculated; every melody and lyric feels born from a real place. Amorii’s mix and master work ensure the emotional clarity stays front and centre, with a balanced, atmospheric sound that envelops the listener in Solum’s world.
At its core, “Hold On” is a love letter to the power of emotional transparency. It’s about the ache of not knowing what the future holds, but choosing to love and to stay anyway. In a music landscape often cluttered with overproduction and surface-level hooks, Solum’s debut single is a quiet storm, the kind that lingers long after the last note fades. With this release, Solum proves that honesty, when wrapped in the right soundscape, doesn’t just resonate but echoes.
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